8 STEPS TO EFFECTIVE INTERACTIVE MARKETING
At first, interactive marketing can seem a bit overwhelming, especially to people who don't consider themselves technologically savvy. You know how to use the web, but how can you fully integrate it into your marketing plan? The B-F Way of Brand Building has broken it down into eight common sense steps. > LEARN MORE

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• WHAT WE DO
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Tracking and Analyzing


While the interactive marketing program is in progress, B-F Online keeps a close eye on its progress, measuring against the objectives set at the outset. Upon completion, a thorough report of the program's results are shared with the brand team, along with insights and analysis that can shape future programs. Examples of analyses delivered in the report include a look at campaign results, how they compare with other campaigns and other brands, and how to improve results the next time. Depending on the project, the results tracked include.

> Cost-per-consumer acquisition
> e-mail open rates
> Click-through rates
> Database snapshots
> Web site visitor counts and activity
> Consumer registration counts from each online advertisement

REPORT FOR BUSINESS
Want to get a look at the kinds of reporting available. Contact any of our Interactive Marketing Managers. We'll be happy to give you a glance.