8 STEPS TO EFFECTIVE INTERACTIVE MARKETING
At first, interactive marketing can seem a bit overwhelming, especially to people who don't consider themselves technologically savvy. You know how to use the web, but how can you fully integrate it into your marketing plan? The B-F Way of Brand Building has broken it down into eight common sense steps. > LEARN MORE

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• WHAT WE DO
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• HOW WE DO IT
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Calendaring, coordinating and communicating


Like all marketing efforts, the ultimate key to success is detailed planning. B-F Online's marketing team works with brand teams to create a calendar for interactive projects that integrate tightly with offline elements. Based on our experience, we will help you determine the best timing and order of interactive tactics - such as promotional mini-sites, consumer relationship marketing programs and two-way e-mail programs - for maximum effectiveness. Then, once the program elements are identified, we work with brand teams and their agencies to coordinate Brown-Forman and external resources to complete the project in a timely fashion.

THE DATING GAME
Want interactive elements in your campaign, but don't know how much time to allow for development? Contact any of our Interactive Marketing Managers for timetables and delivery date targets.