8 STEPS TO EFFECTIVE INTERACTIVE MARKETING
At first, interactive marketing can seem a bit overwhelming, especially to people who don't consider themselves technologically savvy. You know how to use the web, but how can you fully integrate it into your marketing plan? The B-F Way of Brand Building has broken it down into eight common sense steps. > LEARN MORE

• WHO WE ARE
  About B-F Online Mission Statement Our People
• WHAT WE DO
  Web Development E-mail Solutions Consumer Relationship Marketing Analysis
• HOW WE DO IT
  Strategic Planning Project Planning Development & Implementation Reporting & Measurements Global Web Implementation
• EMERGING TECHNOLOGIES
• RESOURCES
  Technical Information Sample Code Terms FAQs Squires Nominations

Bringing brand assets together


Development and implementation. It's at this stage where all the assets of brand marketing
converge - brand standards, the brand's agency's insights and B-F Online's interactive know-how. Strong collaboration ensures three important goals are accomplished.

> Responsible marketing practices are employed
> A dynamic and unique consumer experience is delivered
> Brown-Forman standards for technology platforms are followed

MINIMIZE THE BUMPS. ELIMINATE THE ROADBLOCKS.
Working with an outside interactive partner? No problem. Just make sure to connect their technical team with ours so that capabilities and platforms work together seamlessly - before you get to program launch.